Replacing Christmas parties with virtual experiences
As well as long-term plans, employers should think about how they can engage and motivate their employees in the coming weeks. With Christmas parties now off the cards, it could be tempting for employers to save money this year by cancelling any celebrations and postponing the party to next year.
Whilst this approach is understandable given the ongoing economic disruption caused by COVID-19, it is unlikely to engage employees, who will cherish any opportunity to let their hair down and briefly forget about the pandemic.
Therefore, businesses need to think outside of the box and find ways to excite and engage employees within the parameters of the COVID-19 restrictions. For example, at Virgin Incentives we set up a virtual cocktail making class, which involved sending ingredients to each team member’s home and enjoying making the drinks and sharing our experiences over video.
A more targeted approach can also be a successful way to foster a positive company culture. This allows businesses to show employee recognition on a more personal level, strengthening relationships further. This can be achieved by gathering employee feedback and implementing their ideas or offering gift cards which employees can use to choose a bespoke gift from a range of options. For example, we offer a Virgin Experience Days Gift Card that can be redeemed at over 3,000 different experiences, including stay-at-home virtual experiences, and cover a wide range of interests.
Creating a company culture and engaging employees isn’t easy in the current circumstances, but it is also more important now than ever. As many workforces continue to work remotely, it is down to businesses to, re-connect employees, unite them under a common purpose and company culture, and keep them motivated throughout the pandemic.